We just rolled out a complete redesign of kelma.io. It is faster, clearer, and built — like everything we do — for the Arabic web first. Here is what changed and why.
A brand-led, consistent design
Every page now shares one clean visual language — our plum-and-gold brand, generous spacing, and a library of custom, animated illustrations instead of stock images. From the homepage to the smallest landing page, the experience feels like one product, not a dozen templates stitched together.
Richer, more useful content
We rewrote the site to actually explain how Kelma works — the caching stack, the security layers, the migration process, the panel — with real depth on every page rather than vague marketing. If you want to understand exactly what you are getting, the answers are now on the page.
Built for the Arabic web
The entire site is fully localized in Arabic with proper right-to-left layout — not a machine-translated afterthought, but a first-class experience. Titles, descriptions, content, and even the social previews are all in Arabic on /ar/.
A knowledge base worth reading
Our knowledge base has been rebuilt with step-by-step guides for every part of the panel — each with a table of contents, clear screenshots of the actual screens, and practical tips and tricks. Whether you are creating your first site or scheduling a cron job, there is a guide for it.
Fast and SEO-perfect under the hood
The new site practices what we preach: served from Cloudflare’s edge, cached at multiple layers, with clean structured data and metadata on every page for search engines and AI assistants alike. It loads fast everywhere — especially across the Arab world, where our visitors are.
The same care, end to end
A redesign is easy to fake with a new coat of paint. We wanted the opposite — a site whose quality matches the product behind it. So the work went deep: hand-built illustrations instead of stock photos, real explanations instead of buzzwords, a knowledge base with genuine screenshots, and a fully Arabic experience that reads naturally rather than mechanically. The same attention we put into keeping your sites fast and secure went into the pages describing how we do it.
What’s next
This is a foundation, not a finish line. We will keep expanding the knowledge base, adding guides as the panel grows, and refining the Arabic experience based on what real users tell us. If something is unclear, missing, or could be better, that feedback shapes what we build next.
Take a look around — and if you have feedback, our team is on live chat 24/7. We would love to hear what you think.
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